In the Advancement Department at EAB, we partner with colleges and universities to foster meaningful connections with alumni and attain their quarterly fundraising goals. My role involves close collaboration with copywriters and digital marketing specialists to design and execute four comprehensive annual campaigns.

I have the privilege of collaborating with my alma mater, Ball State University, to create the annual Day of Giving campaigns. A primary strategy employed to reach our objectives involves direct mail pieces, which have consistently contributed over 50% of the University's fundraising goal through multi-year donors. These mailings are sent to all registered alumni and donors of the University, showcasing their effectiveness in generating contributions.