PROSTATENOW™ GERMLINE
PANEL CAMPAIGN
Multi-Channel Campaign
ProstateNOW™ is a clinical-grade genetic panel designed to assess the progression of prostate cancer in patients, recommend personalized treatments, and evaluate the risk for individuals who are unaffected.
During my time at GoPath Laboratories, now known as GoPath Diagnostics, I worked closely with our Medical Director and a team of researchers to create strategic marketing materials. These materials were specifically aimed at engaging both physicians and individuals who could benefit directly from our genetic testing panel. Our approach focused on clearly communicating the advantages of the panel to foster understanding and encourage referrals. By combining clinical insights with impactful visual design, we aimed to effectively educate our target audience and raise awareness of the services offered.
GoPath Diagnostics
CLIENT
PROSTATENOW™ COLLECTION KITS
Patients using ProstateNOW™ can choose two ways of sample collection for the genetic panel, by providing blood samples through their local physician or saliva at home.
For this reason, two branded kits were made. After establishing a brand for ProstateNOW™, I created these collection kits, one for blood collection and the other for saliva. I worked with our print shop to create custom boxes to hold all necessary materials and easily viewed instructions.
