In the Advancement Department at EAB, we partner with colleges and universities to foster meaningful connections with alumni and attain their quarterly fundraising goals. My role involves close collaboration with copywriters and digital marketing specialists to design and execute four comprehensive annual campaigns.

iBackApp is App State’s annual Day of Giving campaign to engage donors and alumni through a comprehensive multi-channel strategy. The campaign utilizes direct mail, digital advertisements, and emails to maximize outreach and participation. By leveraging these diverse communication methods, iBackApp enhances donor connections, fosters community engagement, and increases the likelihood of contributions. The cohesive approach ensures that the message resonates with various segments of the alumni base, encouraging them to invest in the future of App State. Implementing follow-up strategies to highlight the impact of donations can further strengthen ongoing relationships with supporters.