FUNDRAISING ADS
Social Media Animations
CLIENT
In the Advancement Department at EAB, we partner with colleges and universities to foster meaningful connections with alumni and attain their quarterly fundraising goals. My role involves close collaboration with copywriters and digital marketing specialists to design and execute four comprehensive annual campaigns.
I have the pleasure of collaborating with Ball State University to enhance their alumni engagement. This initiative includes a direct mail piece and a series of targeted emails. Additionally, I produced a 15-second advertisement for Facebook and Instagram, encouraging alumni to contribute to the Ball State Fund before the year's end. This multi-channel approach aims to create a sense of urgency and connection, motivating alumni to support their alma mater.
Ball State University
Company - EAB
Animation & Illustration - Charles Watson
Copy - Scott Hornby
CREDIT
